Designer, Brand & Packaging

Hard Candy
New York Metropolitan Area, USA
Posted 20 days ago
Full time

TITLE

Designer, Brand & Packaging

LOCATION

New York, NY

REPORTS TO

Vice President, Global Creative

EXPERIENCE LEVEL

4+ Years experience working in print creative, ideally in beauty/personal care

EDUCATION

BFA in Graphic Design, or equivalent is preferred

POSITION OVERVIEW

The Designer, Brand & Packaging is responsible for assisting the Vice President, Global Creative in the concepting and creation of the brand’s print assets across all touchpoints. This includes, but is not limited to: art directing photoshoots, videoshoots, designing graphics for in-store fixtures, print ads, primary and secondary product packaging, direct-to-consumer and influencer collateral.

RESPONSIBILITIES

  • Create design direction for primary and secondary packaging concepts with a focus on carton production
  • Layout mechanical files for any print materials including packaging, visual merchandising, and misc. brand collateral
  • Proof print graphics, effectively communicate changes directly to vendor
  • Create options based on direction from VP Creative for brand’s print assets including Pre-Production, Production, and Post-Production of still and model photography and videos, when applicable
  • Create decks detailing design direction for campaigns, including storyboards
  • Mark-up photography for re-touching, work directly with photographers, stylists, and retouchers
  • Create gratis and collateral items for influencers, editors, etc.
  • Manage and provide direction and feedback to graphic designers and production artists, when necessary
  • Present artwork to cross-functional and executive team members

SKILLS

  • Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Additonal programs such as After Effects, and 3D Rendering programs preferred
  • Strong understanding of color theory, spatial relationships, information hierarchies, and composition
  • Keen eye for typography
  • Ability to work on multiple, fast-paced projects with short timelines
  • Up-to-date on trends in fashion, beauty, and pop culture
  • Confident and effective presentation skills
  • Understands packaging in a mass or masstige market
  • Enthusiactic designer, open to new opportunities

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