Digital Designer

Wolverine Worldwide
Rockford, IL, USA
Posted 6 hours ago
Full time

Summary

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

Design ongoing compelling consumer facing digital content that meets brand goals and objectives. Serves as a partner to other cross-functional teams.

Job Description

  • Design all online content for a brand including key marketing stories across numerous channels consisting of weekly emails, banners and website marketing, mobile, print, that meets the goals and objectives of written and verbal briefs from brand.
  • Follow brand standards, web style guides, templates, and processes to ensure each brand maintains its unique visual identity.
  • Creates digital content consisting of web graphics, infographics, social media advertising, video, and animated GIFs that meets brand and user design standards.
  • Optimize web graphics to ensure maximum download speed while maintaining high visual quality.
  • Stay up to date with latest trends, tools, and processes to keep brand in the forefront of design.
  • Works with performance marketing team to create compelling digital content that will help increase ROAS and optimize campaigns.
  • Work within Content Management System and design templates to make creative updates.
  • Balance numerous projects to meet ongoing tight deadlines.  Respond quickly to business needs, shifting priorities and altering creative direction as needed to achieve optimal results.
  • Maintain organized archive of ongoing design projects for later reference.
  • Create variations of content for segmentation, A/B testing and global use.
  • Collaborate with internal and external partners to manage design projects from conception to execution.  Coordinate design direction with e-mail steering team; including content, merchandising and e-commerce marketing.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills, and Abilities Required

  • 3+ years of multi-media design experience (digital marketing, photography, email, video, direct mail, eCommerce) required.
  • Working knowledge of HTML/CSS.  Digital portfolio demonstrating relevant experience.
  • Keen eye for detail in photography, imagery, and digital assets to build engaging and effective consumer experiences.
  • Experience with web graphic optimization techniques.
  • Strong Adobe Photoshop experience, with full creative suite exposure.
  • Experience with and ability to design for content management systems (CMS).
  • Strong Figma experience.
  • Ability to work and meet deadlines in fast pace environment.
  • Responsive design experience.
  • Experience collaborating with web or email developers a plus.  Basic knowledge of front-end web development standards.

Working Conditions

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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