Digital Marketing Assistance

Optimize Customer Engagement

• Develop quarterly/annual marketing strategies for all digital campaigns
• Manage all digital marketing projects from concept development through execution
• Partner with internal digital team to launch and develop new initiatives
• Capture hindsight program performance and identify key learnings to impact future initiatives

Increase Productivity

• Meet with cross-functional team to review business results against projections and plans to inform future decisions
• Support financial strategies by utilizing historical performance, current trend analysis, market research and cross-functional feedback in partnership with manager
• Collaborate with cross divisional marketing teams to maximize cross channel productivity
• Manage relationship with external vendors to ensure timely execution of all digital initiatives
• Lead meetings and/or presentations to cross channel, cross divisional and cross functional business partners; including quarterly digital marketing strategies to business leaders

Process Leadership

• Manage maintenance of daily/ weekly tracking of business results; understand impact of marketing programs to PFS-NA business and communicate findings
• Compile, analyze, identify and apply insights to drive productivity for all digital outreach in partnership with CIX
• Manage digital marketing invoice maintenance
• For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time; partner with manager and cross functional/divisional peers

Talent Management

• Ensure annual goals and development plan are in place and delivered; follow-up check points are established to ensure application of learning
• Team player with excellent relationship building skills