Digital Marketing Assistance
Ralph Lauren
New Jersey, USA
Posted 17 days agoFull time
Optimize Customer Engagement
- Develop quarterly/annual marketing strategies for all digital campaigns
- Manage all digital marketing projects from concept development through execution
- Partner with internal digital team to launch and develop new initiatives
- Capture hindsight program performance and identify key learnings to impact future initiatives
Increase Productivity
- Meet with cross-functional team to review business results against projections and plans to inform future decisions
- Support financial strategies by utilizing historical performance, current trend analysis, market research and cross-functional feedback in partnership with manager
- Collaborate with cross divisional marketing teams to maximize cross channel productivity
- Manage relationship with external vendors to ensure timely execution of all digital initiatives
- Lead meetings and/or presentations to cross channel, cross divisional and cross functional business partners; including quarterly digital marketing strategies to business leaders
Process Leadership
- Manage maintenance of daily/ weekly tracking of business results; understand impact of marketing programs to PFS-NA business and communicate findings
- Compile, analyze, identify and apply insights to drive productivity for all digital outreach in partnership with CIX
- Manage digital marketing invoice maintenance
- For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time; partner with manager and cross functional/divisional peers
Talent Management
- Ensure annual goals and development plan are in place and delivered; follow-up check points are established to ensure application of learning
- Team player with excellent relationship building skills