Digital Merchandiser

L BRANDS
Columbus, OH, USA
Posted 12 days ago
Full time

Job description

A Bath & Body Works International Internet Merchant must consistently develop and drive key merchandising strategies and tactics that profitably grow his/her business. In doing so, this merchant must balance analytically driven insights with innovative and creative new thinking, partnering with global franchise partners for execution. This requires deep understanding of BBW Direct business, BBW Stores business, the specified merchandise categories, target customers, and the competition - and the ability to turn this understanding into clear and actionable plans. Moreover, successful internet merchants also possess skill in cross-functional relationship management, strength in team development, and excellence in operational execution.

Strategies

- Develops merchandising strategies to both support/align with Stores big ideas and also to drive online specific emphases - including major product initiatives that align with key category strategies for Direct channel (including special shops/features)

- Clarifies strategies by season and by theme (3-4 week period) to ensure optimal approach to drive the business and tell engaging stories

- Develops email campaign/strategy to drive traffic/volume, support key merchandising stories in email

- Works closely with Store Visual, Marketing and Product Merchants to ensure alignment on category and cross-category strategies with overall site strategies

- Clearly communicates strategies to key franchise partners to ensure shared vision on the path to success

Analysis

- Actively analyzes the business to provide meaningful insight into performance - assessing category, customer, and shopping specifics through analysis from multiple data systems

- Leverages insights to actively drive near-term changes to sequencing, navigation, landing page, assets, and email activity and long-term changes to overall strategies

- Understands the competition and our international customers by conducting patterning activities that requires the shopping of benchmark competitors to identify opportunities and challenges for in-season business and future site executions

Tactics / Execution

- Works with team to ensure operational excellence all year round - balancing clean execution of plans with ability to react nimbly

- Leads team to create and dynamically adjust merchandising calendar for Home and Landing Pages, distortions, navigation, special initiatives, etc. for each theme of every season

- Ensures team plans for, launches, and adjusts execution of the site, including: site roadmap, creative requests, sequencing, pricing, and page layouts (*new site every 3-4 weeks)

- Ensures team thoughtfully creates and maintains web product collections that are easy to navigate and distort to key items.

- Regularly plans for and tests new, innovative ideas to drive the business

Partnerships

- Leads team of 1-2 individuals, helping to drive their development and ensuring that they produce excellent results

- Maintains close and effective relationships with key cross-functional and cross-channel partners

- Works closely with Merchandise Planning counterpart on planning and management of the business - including pre-season planning, in-season analysis, buys, and reorders

- Works closely with franchise partners, identifying localized needs and overseeing execution ensuring support of the global brand projection

- Partners with Web Creative team to develop special shop concepts/ideas, page layouts, navigation ensuring brand elevation and customer engagement

- Partners with digital marketing on search, social and affiliates, and ensure shared goals and vision for merchandise categories

Profile

QUALIFICATIONS:

- Personal profile: curious, intelligent, passionate, high energy, strategic, and analytical

- Broad-based business acumen

- Excellent strategic thinker

- Strong analytical skills

- Skilled creative and innovative thinker

- Exceptional ability to bridge and enhance cooperative working relationships

- Strong organizational skills/Achievement oriented/Detail oriented

- Ability to multi-task and prioritize

- Strong communication, presentation, negotiating, and influencing skills

- A leader, but also a team player

- Skilled people developer and manager

- History of success

EXPERIENCE REQUIRED:

- Successful track record for driving merchant strategies that grow the business and enhance bottom line results

- Bachelor's degree

- 5+ years of related work experience in Internet/Merchandise Buying/Planning

- 2+ years management experience leading and developing a team

- Proficiency with a PC and Microsoft Office

- Experience working with a Content Management system would be a plus

We are an equal opportunity employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information or any other legally protected status, and we comply with all laws concerning non-discriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. We only hire individuals authorized for employment in the United States.

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