Digital Merchandiser
Digital Merchandiser $70-80K
Retrofete.com is an ecommerce destination for the ultimate globe trotter and party girl, offering a comprehensive, one-of-a-kind shopping experience that fulfills every fashion-forward girl’s wardrobe needs to take her from day to night, and city to beach. Reporting to the Ecomm Manager, and working closely with the President, Creative Director, VP of Buying & Merchandising, and Art Director, the Digital Merchandiser will be responsible for executing an exceptionally strong visual representation of Retrofete and Third Party Brands offered on Retrofete.com and Seroya.nyc. This role requires both analytical and creative talent with experience in fashion ecommerce. Additionally, a strong knowledge of women's contemporary and luxury fashion is required.
RESPONSIBILITIES
Select product and imagery to execute high-quality email campaigns that drive customer engagement, conversions and revenue growth based on monthly email calendar and site analytics for Retrofete.com and Seroya.nyc
Curate and maintain trend focused assortments to support email features and campaigns
Site
Ensure Retrofete.com and Seroya.nyc offers an exceptional customer shopping experience through the execution of our merchandising strategy from a category and end use perspective, which includes creating compelling, customer-driven merchandise assortments and hind sighting on assortment performance
Validate all site assortments, including product categories, brand pages, trend assortments, and special promotions
Execute product placement, visibility of key items, and priority placement of marketed products on all applicable pages
Ads
Maintain seasonal and trend assortments to support large ad campaigns and promote discovery
Provide site linking based on feature creative and copy, as well as Facebook advertising that aligns with current merchandising strategy
Leverage site analytics to understand performance and customer interactions with brands, categories, and other assortments
Identify and work with cross functional partners to resolve any issues that may arise
Manage additional special projects as needed
REQUIREMENTS
4-6 years of experience working for a web retailer or brand in the women’s contemporary market
Keen eye for fashion trends and strong understanding and knowledge of brands in the contemporary, advanced contemporary, and luxury markets
Strong knowledge of current fashion trends, designers and products, and a passion for styling and merchandising
Ability to problem solve and have a solutions focused attitude
Motivated self-starter who can both collaborate on existing process as well as develop new strategies to grow the Retrofete.com business
Strong computer literacy and an understanding of the digital world
Ability to multitask in a fast paced environment