Digital Merchandiser

Finish Line
Boulder, CO, USA
Posted 1 month ago
Full timeRetail

The Digital Merchandiser is an essential member of the JD Finish Line Digital team who is responsible for the execution of the digital merchandising strategy, focused on driving conversion and sales for a key product category on both and This role is responsible for developing compelling merchandising stories across multiple categories, analyzing ecommerce KPIs and creating a seamless shopping experience for customers focused around product.

  • Optimize site search, online navigation, product sorting & boosting rules and overall site presentation based on analytics.
  • Utilize analytics and reporting tools to measure site performance and customer interaction, as it relates to site merchandising, to understand what is working, what is not and identify opportunities.
  • Examines site daily/weekly to ensure products are in the correct categories, links lead to the correct categories/pages and product set up is accurate, creating a seamless customer experience.
  • Collaborate with Copywriters, Associate Merchandisers and Photography team on new product set up processes including categorization, attribution, reviewing product copy, and product image accuracy.
  • Supports Marketing teams by developing compelling merchandising themes and story-telling across categories to drive conversion, sales and margin.
  • Manages and optimizes site search results for increased product sales. Identifies and fixes null searches, creates and manages a library of synonyms for frequently misspelled products and keywords.
  • Weekly reviews and reports on Ecommerce KPIs and provides in-depth performance analysis – category performance, new growth opportunities, site conversion, testing ideas and customer shopping behavior.
  • Participate in cross-functional seasonal planning to develop site content calendar.
  • Works directly with buyers to create brand or category product collections to provide the customer with the best possible product selection.
  • Monitor the marketplace and competitive set for trends and new ideas related to the online consumer shopping experience and site presentation.
  • Works directly in ecommerce platform tool (Oracle Commerce) to create new product pages for promotions, email, social or other marketing needs.
  • Additional duties and projects as required

Required Education and/or Experience

Bachelor’s degree from a four-year college or university or equivalent experience required, with Business, Merchandising, Communications preferred. Minimum of 2-4 years relevant work experience required in eCommerce. Experience in web site interaction and back end tools is preferred. Previous experience using eCommerce platforms is highly preferred. Experience in multi-vendor retailing is a plus.

Required Computer and/or Technical Skills

Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

Core Competencies:

Communication Skills

Must be an effective communicator with internal and external individuals at all levels. This includes spoken, written, electronic, and presentation skills. Communication should be consistently constructive and professional. Must be a good team player.

Decision Making and Problem Solving Skills

Ability to define problems, collect data, establish facts, and draw valid conclusions. Uses specialized knowledge to go beyond the routine to solve complex problems that frequently affect areas beyond own functional area. Must be able to approach unfamiliar situations, projects, and opportunities with confidence and curiosity.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sit for more than 6 hours per shift
  • Use hands to finger, handle and feel
  • Reach with hands and arms
  • Talk and/or hear
  • Stand for up to 2 hours at a time regularly
  • Walk or move from one location to another regularly
  • Periodically may need to climb, balance, stoop, kneel, or crouch
  • Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
  • Punctuality and regular attendance consistent with the company’s policies are required for the position.
  • Average work week is (40-50) hours, which can vary depending on business need.
  • The work environment for this position is a moderately noisy office setting.

This company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. Pay range: $55,000 - $60,000; 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

EEOC Statement:

The Finish Line, Inc. is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Disclaimer: Job listings provided by employers and recruiting agencies. We are not responsible for the content of these listings. Report this listing