Digital & Merchandising Specialist - CALVIN KLEIN

Calvin Klein (PVH)
New York, NY, USA
Posted 3 days ago
Full time

Position Summary:Bridge the gap between the CK.com business and marketing functions to create an elevated customer experience. Provide support to streamline communication between cross-functional groups to ensure all business goals and objectives, including merchandising, site promotions, marketing efforts and KPI’s, create a consistent customer journey.

Primary Responsibilities:

  • Support execution of key moments on-site and through email, media and social channels related to product launches, content launches and business priorities

  • Review and approve all email, digital and social media marketing inclusive of linking strategy, content alignment and messaging

  • Partner closely with UX team to ensure that marketing calendar is aligned with site content calendar & social media calendar

  • Maintain digital promotional calendar inclusive of daily traffic plans along with all KPIs for business

  • Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs, inclusive of both buying & marketing files

  • Conduct industry research, competitive landscape information, identify new tools and current digital trends

  • Assist in execution of strategic and tactical business plans with key cross-functional teams to ensure all relevant organizational goals and implications are factored into digital marketing and e-Commerce projects

  • Manage merchandising, filters and search for all shops and PLPs for ck.com tied to digital strategy. Provide weekly analysis and communications around null search terms and other user pain points.

  • Work closely with UX and marketing on site content updates and marketing PDP support

  • Managing team site scrub cadence to support site & seasonal updates

  • Support filter strategies and research competitors to keep the site current and reflective of seasonal selection

  • Assist in Canada site streamlining and publishing/merchandising cadence. Partner closely with site coordinators for launch cadence.

  • Help execute UX site initiatives around merchandising, navigation & custom landing pages

Qualifications/Experience:

  • Developing level of knowledge & skills - typically 2-5 Years of related experience

  • Bachelor Degree Required

Knowledge/Skills:

  • 3 years’ experience working in an e-Commerce environment where you have been responsible for creating and executing strategies across site merchandising, buying, and marketing to drive incremental revenue growth

  • Have previous knowledge and experience within digital marketing channels (email, SEO/SEM, search, affiliate & social media)

  • Willingness to learn, has a growth-mindset and creative problem-solving skills

  • Detail-oriented, analytical and process driven

  • Experience with Adobe and Google Analytics a plus.

  • Highly collaborative and flexible/adaptable to different environments and ways of working

  • Strong communication and presentation skills

Does this job require skills that are currently difficult to find on the market? Yes

  • Responsible for creating and executing strategies across site merchandising, buying, and marketing to drive incremental revenue growth/Have previous knowledge and experience within digital marketing channels (email, SEO/SEM, search, affiliate & social media)

Problem Solving:

  • Troubleshooting regarding feeds between merchandising systems (STIBO PIM, SFCC, and front-end) to ensure products are displaying correctly on site; managing promotional/sales implementation and ensuring execution is correct and promotional codes are not leaked; product issues

#LI-Hybrid

#LI-CR1

Pay Range: $79,200 - $106,700
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

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