eCommerce Product Owner

Wolverine Worldwide
Rockford, IL, USA
Posted 6 days ago
Full time


Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

Job Description

TheeCommerce Product Ownerwill be responsible for managing functional requirements, execution and performance for a core set of site features across the platform of 14 brands internationally.  Works closely with user experience, conversion rate optimization (experimentation), analytics, developers, quality assurance, vendor partners and internal stakeholders to establish and manage a product roadmap that best positions the company for continued growth.

Primary Duties:

  • Monitor performance reports to ensure features are performing optimally, including system availability, system responsiveness, user engagement, conversion, etc.
  • Partner with analytics, user experience (UX), conversion rate optimization (CRO) and development to identify areas of opportunity, execute experiments, and execute against a product roadmap.
  • Define and document business requirements for development.
  • Partner with brand teams to understand key priorities and ensure the platform is equipped to support them.
  • Manage a product roadmap, ensuring it’s up to date, published and shared with stakeholders throughout the organization. Coordinate with supporting team members to ensure the product roadmap is properly sized and resourced.
  • Partner with supporting vendor partners to collect and integrate performance metrics, schedule and facilitate quarterly business reviews (QBR), maintain line of site into respective roadmaps and integrate to ours as needed.
  • Regularly review the performance of purchased / licensed solutions and work with client success teams to continuously optimize.
  • Define the user journey through story mapping and document detailed business requirements through user stories and acceptance criteria.
  • Ensure the product roadmap clearly ties to user experience, return on investment and is aligned to the eCommerce strategies and priorities.
  • Create and present product roadmap updates and performance reports to internal stakeholders.
  • Gather feedback from customers, brands, and direct to consumer stakeholders alike to inform roadmaps.
  • Benchmark competitor experiences and solutions globally.
  • Partner with Indirect Procurement to launch request for proposals (RFP)/request for quotation (RFQ) and participate in the vendor selection process.
  • Performs duties consistent with the company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • Bachelor’s degree or equivalent work experience.
  • 5+ years of eCommerce, product management or business analyst experience.
  • Experience with web analytics platforms, web monitoring analytics reports and interpreting data.
  • Experience making data-driven product decisions.
  • Previous experience in RFPs, contract negotiations, defining service level agreements desired.
  • Strong relationship building and communication skills within cross-functional teams.
  • Skilled in Agile/Scrum methodologies.
  • Certification in Scaled Agile Framework (SAFe), Scrum (PSPO/PSU), and/or Project Management Professional (PMP) strongly desired.
  • Strong presentation and communication skills.
  • Experience creating customer experience (CX) journey maps.
  • Experience with Jira and Confluence.


Normal office environment.  Some travel may be required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.


Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

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