Email & SMS Manager

United States
Posted 2 days ago
Full timeRetail Apparel and Fashion

BANDIER is seeking an Email & SMS Manager to help us drive customer engagement, loyalty and retention, both online and in store. Through the flawless delivery of targeted campaigns, and by collaborating on strategy and insights, this role will be pivotal in putting the customer at the heart of the organization as our business continues to grow.

You should have a background rooted in email marketing with a focus on, executing tests, and using advanced email functionality to create a 1-on-1 user experience.

How you’ll spend your time:

· Managing and working with VP of Digital to build overall email and SMS marketing strategy

· Creating email and SMS campaigns, flows and triggers

· Working with Creative Planning to design and test email and SMS franchises, templates and creative.

· Leverage insights to recommend changes to cadence, creative and testing

· Developing and presenting reporting on a weekly and monthly basis

· Developing a lead generation strategy to increase email and SMS subscriptions

· Working with VP of Digital to analyze data for actionable insights

· Creating email and SMS list segments based on behaviors like past engagement and website interactions

· Developing documentation and road maps for processes and A/B tests

· Work closely with the Manager of Site Merchandising to optimize best landing page experience via email and SMS campaigns

· Act as day-to-day contact to third party relationships such as ESPs and loyalty vendors

What We’re Looking For:

· 3+ years’ experience in Email and SMS Marketing, preferably within the luxury or activewear industry

· Power user of Klaviyo (or adjacent ESP) and can hit the ground running

· Experience creating responsive email design

· Experience with A/B testing and email personalization

· Accurate, systematic and methodical

· Proactive problem-solving skills and highly organized

· Able to learn quickly and adapt to changes as needed

· Excellent team player with strong interpersonal skills

· A positive attitude; you are kind, curious and self-aware

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