Fashion Category Design & Style Coordinator

London, UK
Posted 5 days ago
Full time

Company presentation

As one of the world's top 100 licensors, The Smiley Company works with over 400 licensees and best-of-class retailer partners globally, to bring the iconic Smiley and Newmoji Brands to life across the fashion, home, beauty, toy and entertainment sectors. We are a collective of fun-loving people with a passion for creating and storytelling. As part of our commitment to diversity, we cultivate a workplace of learning and inclusiveness. For nearly 50 years the award-winning Smiley brand has shaped the way we share happiness and express ourselves through iconic and creative products. Today, Smiley has become more than just an icon, it is a brand and a lifestyle, reminding people just how powerful a smile can be.

Smiley is setting up a network of pop up shops and permanent corners in the world's leading department stores, the products are developed in collaboration with the world's most iconic brands and the most creative designers and are aligned with the sustainable agenda we have been promoting with our non profit the Smiley movement. We are hiring a team to grow this new operation.

Job description


We have an exciting opportunity for aFashion Category Design & Style Coordinator or Creativeto join ourFashion Brand team in the London Office. We are looking for a confident and assertive individual, with excellent interpersonal and negotiation skills as the you will be responsible for building strong relationships with our licensees. You will manage a team of one full time staff and 6 free lance designers and should be a proactive, professional and self-motivated individual and have a proven track record in similar role.

Key Responsibilities:

  • Set up, manage and update the design function workplan on an ongoing basis and communicating updates regularly to management,
  • Engage, brief and liaise with a team of up to 10 freelancers to deliver all design works in a timely manner, including the 2 seasonal styleguide deliveries and client briefs and pitches,
  • Train, coach and mentor the in-house Category Concept Designer, with a focus on development and succession planning,
  • Direct and coach all designers to understand and follow the category strategy,
  • Stay on top of market trends and competition, analyze and communicate new trends as they land using WGSN and other insight sources - focus on style, shapes and themes
  • Create and prepare market and brand relevant trends for our exclusive partners, prepare moodboards including shape and style direction
  • Monitor legal checks on imagery sources, design copyrights and editorial used in design works internally and externally with the legal team
  • Set up and maintain commercial cataloguing of the shared library of assets and update creative guidelines as necessary
  • Anything else that is required to effectively manage the role and support the team and partners, including ad-hoc design tasks and fixes, research projects and liaising with the other categories on specific company-wide projects.

Salary and Benefits:

Salary and bonus scheme up to 55 K per year based on experience

Benefits include:

33 days holiday (including bank holidays)

Pension scheme

Perkbox and Vitality health insurance after successful completion of probationary period


Profile & Experience:
  • Excellent organisation skills with ability to build and maintain critical paths and workflow plans,
  • Able to communicate clearly and effectively at all levels to direct and coordinate all design works internally and externally, providing clarity and timescale, in order to meet deadlines,
  • Present with professionalism at all times to higher management and partners,
  • Commercial acumen with an acute sense of product concept and styling to create on-brand, cohesive ranges for each target and market as we present inspirational ranges in all styleguides to direct and influence our partners,
  • Preferred multi-disciplinary designer background with ability to design placement prints, patterns and branding elements for apparel and accessories, as well as produce convincing product mock-ups,
  • Proficiency in Adobe Illustrator is imperative, Photoshop and Microsoft Office pack also required

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