In-Store Visual Merchandising Manager

Lake Grove, NY, USA
Posted 16 hours ago
Full timeRetail

Hi, we’re Primark. We’re all about fun, fashion, and a fabulous career. We’re fast-paced, with our stores receiving hundreds of new products every week. We have amazing fashion at amazing prices, all of the time. We set the fashion trends. We’re committed to providing our customers with service that is second to none. As part of our global team, you’ll be at the forefront of expanding this fashion revolution in the United States. Are you game?

This role will:

  • Be responsible for the visual proposition across the store and lead and develop a high performing visual merchandising team. Collaborate with the Store Management team to deliver impactful visual displays that exceed customer expectations and maximizes sales

Key Responsibilities:

  • Understand the Primark customer needs, shopping habits and fashion preferences
  • Reflect the Primark customer in the latest trends through excellent product presentation, windows and mannequin styling
  • Champion visual merchandising best practices and principles to create visual displays to influence the customer journey
  • Review visual merchandising allocated areas and coach visual merchandising team to adapt displays to make them commercially successful and relevant to the Primark customer and refresh with alternative product if key pieces become unavailable
  • Utilize knowledge of stock and availability to support customer queries and provide excellent customer service and style advice
  • Consult and advise colleagues to support the visual proposition throughout the store
  • Manage and oversee the launch of all new visual merchandising campaigns providing direction to the visual merchandising team to deliver campaigns effectively and within agreed timeframe
  • Commercially astute with knowledge of current fashion trends and the fashion retail market identified by competitive (comp) shops
  • Collaborate with store management team to maintain visual merchandising standards throughout the store
  • Conduct floorwalks with managers consulting on plans for any layout or visual display changes


  • Provide feedback to colleagues regarding successful product lines, suggestions on sold through lines and the latest fashion trends
  • Create a great place to work by leading your team with an emphasis on colleague experience, wellbeing, communication and engagement (Primark Way of Communicating)
  • Research and provide updates regarding the wider commercial environment to support the visual merchandising team in maximizing sales
  • Share visual merchandising best practice and store successes with the Visual Merchandising Area managers and other Primark stores as required
  • Lead management meetings and colleague team huddles providing regular updates on key visual themes, campaigns or upcoming visual merchandising activities for the week ahead
  • Communicate and promote Primark’s ethical, environmental and charitable initiative ‘Primark Cares’
  • Work in partnership with the Store Manager to champion the importance of visual merchandising and the impact of visual displays throughout the store
  • Consult with the store management team to make commercially minded decisions balancing commercial with creativity for displays, floor layouts and period layout moves

Operations / Cost Control

  • Maintain all picture and poster POS in line with company POS guidelines and keep up to date across the store
  • Make sure all price tickets are displayed correctly within visual merchandising allocated areas
  • Liaise with the store management team on any display changes to maintain replenishment for Visual Merchandising displays
  • Support the visual merchandising team to manage cost control initiatives related to stock, POS and visual merchandising equipment
  • Motivate the visual merchandising team to deliver excellence in operating standards in line with ‘The Way We Work’ manual
  • Adhere to EHS and Operations policies and procedures and conduct regular visual merchandising equipment safety checks
  • Manage administrative tasks related to visual merchandising contractors where required


  • Lead visual merchandising in store delivering a creative and inspiring vision and build a team of passionate Visual Merchandisers
  • Develop strong relationships with store management team to influence delivery of high visual standards throughout the store
  • Motivate and inspire colleagues to deliver excellent displays in agreed timeframes
  • Consult with the store management team, demonstrating excellent visual standards and techniques that deliver visual impact and inspire customer purchases
  • Deliver training on visual merchandising principles and techniques to your team
  • Partner with your P&C team to assist with the recruitment of Visual Merchandisers in your store and Area
  • Manage Workday effectively by responding to requests within timescales and activating system delegation to other managers in your absence
  • Effectively manage the performance of your team through regular feedback to support a culture of continuous learning and to deliver great customer service
  • Leverage the performance and potential of your team by identifying, supporting through development and improving talent with regular feedback
  • Participate in Senior Leader visits utilizing your product and commercial knowledge to discuss sales strategies
  • Manage your VM team’s schedule to ensure VM activity-campaigns, updates and launches are appropriately planned for effectively alongside the VM Comms and business needs.

Skills & Experience

  • A role model who can lead, motivate and inspire the team, who builds confidence and enthusiasm, enabling the team to deliver excellent customer service and high impact visual displays
  • Excellent creative skills that deliver an inspiring visual proposition while maximizing sales
  • Exceptional people and communication skills with an ability to build and maintain relationships with colleagues and management
  • Skilled in providing consultation and advice with an ability to influence colleagues at all levels
  • Strategically minded and organized, good problem-solving skills with an ability to plan and prioritize work schedules within agreed timescales
  • Robust knowledge of fashion trends and commercial awareness
  • Strong service focus with experience of delivering excellent customer experience while maintaining high retail standards
  • Previous experience managing a visual merchandising team in a high volume fashion retailer or demonstrable leadership experience while working in a visual merchandising role
  • Candidate must have minimum 4 years experience in a Visual Merchandising Manager role.
  • Candidate must be able to provide a portfolio to present during the interview process.
  • Position holder must be able to communicate effectively and efficiently, orally and in writing, with managers, supervisors, and hourly colleagues in English to provide instruction, coaching, corrective action, safety instructions and lead teams as a manager daily and in emergencies. Position holder must also be able to provide amazing customer service in English, which includes being able to orally communicate with customers in English and monitor the performance of English-speaking colleagues whose job duties require communication with customers.

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, pleaseemail with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

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