Junior Copywriter

Boston, MA, USA
Posted 9 days ago
Full time

Job description

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers - because there's no time to wait around for next. At New Balance, We Got Now. JOB MISSION: The Junior Copywriter is a member of New Balance's Global Creative Studio and will support the copy direction and campaign deliverables for our global DTC channels across product categories. They will be immersed in our consumer targets and have a passion for both lifestyle and sneaker culture. This role will work closely with the Senior Copywriter to ensure a seamless consumer experience while championing and writing for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture.MAJOR ACCOUNTABILITIES:
- Champion and write for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture
- Writes for DTC campaigns and OMNI deliverables
- Execute product copy with a focus on digital and paid media campaign deliverables
- Writes in our tone of voice cadence for Global DTC deliverables to ensure it resonates with our consumer
- Delivers SEO copy to optimize content
- Executes against global and regional briefs including global and regional marketing assets, paid social, and product descriptions
- Work with the Legal department to ensure all copy meets internal legal and regulatory standards
- Stay current with industry writing, editorial trends and competitive landscape

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