Manager, Creative Copywriting

FOOT LOCKER
New York, NY, USA
Posted 22 days ago
Full time

Job description

Overview

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you've come to the right place. To learn more about the incredible impact we're making on both our local and global communities,Click Here!

The Creative Copy Manager will be a highly motivated, organized, detail-oriented and creative individual. Someone who is able to efficiently work from a creative brief to execute memorable content across a variety of omni-channel media. Further, this person will be wired for "social/digital-first" and deeply know the "personas" for our brands across each marketing experience.

This role will report to the Director, Content & Creative studio and will be responsible for overseeing the Lockers copy team, managing and (constantly evolving) the "voice of the brand", meeting brand standards, drive persuasive tone and execute copy needs across all stages of brand building, product demand and ad hoc brief intake. We're looking for best in class copywriting that adds value, whether that be through wit or utility, which truly masters saying less, when in fact we say much more.

Responsibilities

  • Create, proofs and provide approvals on marketing copy for:

    • Brand campaigns - concepts & copy toolkit
    • Web - homepage graphics, buttons, asp, landing pages, product detail
    • Email - marketing promotions and offers
    • Digital Marketing - paid media assets, yext refresh
    • App - message center, SMS/MMS, app store, push
    • Social media assets
    • Guides the creation and optimization of copy and ensures successful integration grammatically across all marketing channels according to brand standards
    • Lead and mentor copywriters for maintained consistency and standards across banners inclusive of internal and external partners (in-house, freelance and agency)
    • Assign brand campaigns, product demand tickets and ad hoc requests to copy team members
    • Develop and refine copy guidelines and conduct thorough analysis and copy testing for effectiveness
    • Collaborate cross-functionally to adapt and extend assets to all relevant touchpoints and channels (JIRA workflow)
    • Conduct "always on" gathering of insights from all stakeholders (vendors, buyers, influencers, media) to ensure output is contextually relevant.
    • Operationalize and distribute assets within external PM systems.
    • Reviews market research, trend reports and customer muse updates to keep authentically connected to tone of voice and brand identity principles. Identifies and recommends process improvements to maximize efficiency.
    • Translation and SEO guidance needed on an ad hoc basis
    • Responsibilities

      • Create, proofs and provide approvals on marketing copy for:

        • Brand campaigns - concepts & copy toolkit
        • Web - homepage graphics, buttons, asp, landing pages, product detail
        • Email - marketing promotions and offers
        • Digital Marketing - paid media assets, yext refresh
        • App - message center, SMS/MMS, app store, push
        • Social media assets
        • Guides the creation and optimization of copy and ensures successful integration grammatically across all marketing channels according to brand standards
        • Lead and mentor copywriters for maintained consistency and standards across banners inclusive of internal and external partners (in-house, freelance and agency)
        • Assign brand campaigns, product demand tickets and ad hoc requests to copy team members
        • Develop and refine copy guidelines and conduct thorough analysis and copy testing for effectiveness
        • Collaborate cross-functionally to adapt and extend assets to all relevant touchpoints and channels (JIRA workflow)
        • Conduct "always on" gathering of insights from all stakeholders (vendors, buyers, influencers, media) to ensure output is contextually relevant.
        • Operationalize and distribute assets within external PM systems.
        • Reviews market research, trend reports and customer muse updates to keep authentically connected to tone of voice and brand identity principles. Identifies and recommends process improvements to maximize efficiency.
        • Translation and SEO guidance needed on an ad hoc basis

Profile

Qualifications

  • BA/BS (or equivalent degree) in communications, with a concentration in liberal arts or a marketing-related field preferred
  • Minimum 3+ years relevant experience with business (brand, retail marketing) or editorial copywriting; Agency or media copywriting experience is preferred.
  • Technical and sharp creative writing, editorial, and grammatical ability, specifically in the context of youth lifestyle
  • Advanced interpersonal and professional communications capability
  • Highly effective at prioritizing projects based on production deadlines and brand importance
  • Channel-specific fluency (social, video, digital media)
  • Portfolio must be included for consideration

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