Marketing Automation Product Manager

Manhattan Beach, CA 90266, USA
Posted 1 month ago
Full time

Company Description

Headquartered in Southern California, Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 170 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,000 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.


Job Description


Skechers Digital Group is looking for an experienced Product Manager focused on marketing automations to join their team. This role will work closely with business stakeholders and developers across our digital ecosystem to execute digital marketing campaigns across email, SMS, and mobile app platforms. Skechers is looking for someone who understands Marketing platforms, specifically Salesforce Marketing Cloud, and can be the liaison between business stakeholders and development to make sure business and technical requirements are executed as planned, oversee QA and UAT, and ultimately successfully rollout new features and campaigns.


  • Work with the digital marketing business owners to execute the strategy, vision and prioritization of products and features across our marketing technology stack. Examples could include;
    • Expanding domestic successful campaigns to scale to new international markets
    • Implementing complex multi-channel journeys (email, SMS and App push communications)
    • Building out more robust audience and segmentation capabilities
  • Oversee the intake process for new requests for marketing automation product platform. Partner with relevant business leads/stakeholders to review, prioritize and approve requests that would then back into the formal backlog
  • Own the marketing automation product roadmap that maximizes the efficiency of our digital marketing team and busines benefit to our customers by building new product capabilities and optimizing existing flows
  • Drive Roadmap prioritization and planning
  • Define epic and user story requirements, acceptance criteria for both technical and non-technical requirements, and oversee to make sure acceptance criteria has been met before and after feature launch.
  • Evaluate and recommend third party tools and make buy versus build decisions to fill platform gaps
  • This is a cross-functional role that will work closely with the business stakeholders for marketing automation, data engineering, solution architects as well as other product teams
  • Proactively work to understand the competitive landscape and industry trends to evolve marketing automation products


  • Other duties as assigned.


  • No



  • Ability to get things done and drive projects to completion
  • A business-first approach with the ability to apply technology to solve business problems and not the other way around
  • Ability to simplify and explain complex topics to non-technical stakeholders
  • Excellent verbal and written communication, with attention to detail
  • Knowledge of business process improvement, reporting, problem-solving, troubleshooting skills.
  • Effective stakeholder communication at all levels of an organization.
  • Fundamental understanding of Agile method


  • Foundational experience using agile tools (Jira, Confluence)
  • Deep understanding of industry marketing tech including CRM platforms and marketing automation tools (Salesforce Marketing Cloud preferred)
  • 5+ years of product management experience, with at least 3 in the marketing technology domain
  • 2+ years experience working with executive management stakeholders

Additional Information

All your information will be kept confidential according to EEO guidelines.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.


While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear.  The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

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