Marketing Planning & Activation Coordinator

KOHLS
Menomonee Falls, WI 53051, USA
Posted 2 days ago
Full time

Support Marketing team in the development and execution of content strategies across channels by leveraging Content and Promotional Priorities, Media Plans, and business insights. Ensure correct implementation throughout every stage of creative production, ensuring accuracy and timeliness of execution.

ACCOUNTABILITIES

COORDINATES MARKETING STRATEGY

  • Utilize the Content and Promotional Priorities and Media Plan to provide relevant inputs into monthly planning process, including allocations by business for each merchandise division,  including all segmented/targeted communications

  • Ensure all content is planned with a mobile first mentality. Partner with Digital Design, Copy and Digital Merchandising partners to establish and maintain best practices

  • Lead execution of content across promo sets, ensuring promotional and content strategies are implemented

  • Complete all necessary documentation to facilitate creative kick-offs for each promo set/campaign

RESEARCH AND ANALYSIS

  • Perform hindsight reporting on channel performance, gathering insights to drive continued iteration and improvement of channel,  content and module strategies.

  • Perform routine competitive assessments. Analyze industry trends and identify/recommend strategic email content enhancements

RELATIONSHIP BUILDING

  • Strong collaboration with Marketing partners to ensure promotional strategies are implemented

  • Work with Digital Merchandising partners to ensure linking strategies are implemented to ensure a positive and easy customer experience

  • Communicate program strategies from Marketing to key partners

ADDENDUMS

HOMEPAGE AND KOHL’S COUPONS

  • Plan and coordinate the page content, specifically offers and promotions planned to be featured

  • Work with DM, SEO and Analytics teams to continually test and optimize the page

  • Attend weekly alignment and creative kick off meetings. Ensure all channel strategy details are communicated to business partners to ensure optimal execution

  • Review Homepage & Kohl’s Coupons proofs at all stages to ensure accuracy. Execute edits as necessary; update in templates.  Ensure all changes from previous review stages are updated/addressed

  • Pull weekly reporting to determine what offers are most successful on this channel and communicate results to key stakeholders

DIGITAL DISPLAY

  • Plan and coordinate all display content, specifically offers and promotions planned to be featured

  • Attend weekly alignment and creative kick off meetings. Ensure all channel strategy details are communicated to business partners to ensure optimal execution

  • Review Display proofs at all stages to ensure accuracy. Execute edits as necessary; update in templates.  Ensure all changes from previous review stages are updated/addressed

  • Pull weekly reporting to determine what offers are most successful on this channel and communicate results to key stakeholder

EMAIL

  • Coordinate the set up of all channel content, specifically offers and promotions planned to be featured.

  • Attend weekly alignment and creative Kick Off meetings. Ensure all channel strategy details are communicated in templates and tools to ensure optimal execution

  • Review proofs at all stages to ensure accuracy. Execute edits as necessary and update as needed. Ensure all changes from previous stages are updated/addressed

PRINT

  • Sell additional pages within printed piece and ensure we are at a printable book size

  • Plangrid flow/pagination by division

QUALIFICATIONS

REQUIRED

  • 1-2 years Omni-channel, Retail Merchandising or Marketing experience

  • Excellent listening, written and verbal communication skills with strong attention to detail

  • Ability to effectively communicate across various levels within the organization

  • History of success working both independently and as a member of a cross-functional team on multiple concurrent projects

  • Experience in a high-volume retail environment

PREFERRED

  • Ability to problem-solve using factual, historical information

  • Sharp negotiation skills; able to speak clearly and calmly in front of influential people

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