Merchandiser

Sanctuary Clothing
Burbank, CA, USA
Posted 4 days ago
Full time

TITLE: eCommerce Merchandiser

MANAGER: Sr. eCommerce Manager

LOCATION: Hybrid (3 days at main office in Burbank, CA)

SUMMARY

Drive sales through actively merchandising the website to ensure the site reflects the brand while maximizing selling opportunities. Manages the customer journey through the site.

ROLE & RESPONSIBILITIES

  • Merchandise the site on daily basis
  • Review data analytics to determine merchandising strategy
  • Daily and weekly review of site heatmap; present findings/suggestions on daily/weekly basis
  • Reviews weekly best/worst sellers and presents to team on weekly basis
  • Reviews weekly inventory and partners with planning to ensure product demand is fulfilled
  • Review competitor websites to ensure industry alignment with categorization, promotions and trends.
  • Executes the cross-sell and up-sell strategy for each item that is displayed on the web site to generate additional sales.
  • Leverages web analytics to understand performance of and customer interaction with site content, such as categories, featured placements (including promotions/sales) and general online shopping experiences to identify business opportunities and risks.
  • Proactively identifies opportunities in the assortment for growth/decline by category based on market trends, competitive landscape, and historical performance.
  • Continually assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy based on customer and competitor insights; brand strategies; analysis of KPIs (e.g., sales, conversion, in-stock levels, and assortment alignment) and category or product-specific promotions. Report findings on monthly/quarterly basis (or more frequently as needed)
  • Continually seeks to improve the online experience by researching and staying abreast of new and innovative online solutions and capabilities; key competitor actions; industry trends and emerging customer and market needs. Report findings on monthly/quarterly basis (or more frequently as needed)
  • Fills out PDP information: product description, sizing, care, styled with, SEO copy.
  • Consistently looks for QC issues on site and repairs and communicates to team, ie. Redirects 404s on site
  • Partners with Digital Marketing Agency to recognize search word trends and suggest opportunities
  • Merchandise product categories based on newsletters\Assists with the ideation and execution of marketing calendar
  • Assists with on-site execution all marketing initiatives
  • Coordinate with collection merchandiser on eComm exclusive flat photography
  • Maintain social shop catalog + merchandise collections for IG
  • Coordinate with creative director on image selection for products/marketing
  • Assists Art Director on set day of e-commerce photo shoot
  • Ensures all products are shot per the directive

QUALIFICATIONS

  • Minimum of 1+ years of Merchandising experience
  • Excellent attention to detail
  • Flexible and adaptive to changing priorities
  • Strong listening, written and oral communication skills
  • Able to organize and prioritize workload to meet deadlines
  • Data driven, with experience and a focus on conversion rate and tracking customer flow through the site
  • Working knowledge of both Google Analytics and Shopify is a must

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