Product Manager II

Menomonee Falls, WI 53051, USA
Posted 18 hours ago
Full time

Our purpose is to inspire and empower families to lead fulfilled lives. To succeed, Kohl’s is seeking a Product Manager of Digital Marketing to drive outcomes while developing and maintaining products and roadmaps across the Kohl’s ecosystem. The product manager will partner with engineering, design, & Marketing stakeholders to build the Technology products road map based on the company vision. The Product Manager of Digital Marketing defines product outcomes, metrics, and drives product requirements to execution. Responsible for planning and execution of assigned product portfolio throughout the product life cycle. Defines and develops new and enhanced system products and features. Collaborates with cross-organization efforts to manage the product backlog. Delivers product features and improves capabilities to enhance customer experience. Have ownership around multiple products and balanced teams.

  • In partnership with stakeholders and aligned with the company vision, Manage and mentor the balanced team(s) in brainstorming, defining and publishing (high-profile) roadmaps, outcomes, strategies, goals, & metrics to articulate the problem being solved and the hypothesis of the MVP

  • Provide high level vision and guidance to ensure the balanced team(s) clearly understand the problem statements and business outcomes

  • Lead complex tactical and strategic decision making regarding product functionality

  • Oversee facilitation of brainstorming and ideation across business units and product teams.  May define new processes and workflows to address highly integrated products and drive change management

  • Be a steward for the long term health of the product by leveraging customer feedback loops, data & business needs to establish & drive outcome based product experiences

  • Oversee facilitation of the creation of actionable insights and understanding through the analysis of quantitative and qualitative data

  • Review product metrics daily and oversee the facilitation of the creation and update roadmaps, user stories, and backlogs among a wide range of cross-functional internal and external resources to ensure that products meet documented acceptance criteria

  • Communicate effectively with Growth Boards using the tools necessary to help articulate the Product Roadmap

  • Proactively conduct market research, and identify new product opportunities while balancing the trade-offs for creating new products with a focus on innovation

  • Oversees product budgets, schedules, and performance standards to meet operating plan

  • Identify and champion new Business opportunities and strategies along with presenting them to Sr Leadership 

  • Drive strategy & execution by prioritizing and leading decomposition of enterprise level large problems across products as needed

Digital Marketing Product Specific Responsibilities

  • Responsible for the Digital Marketing technical ecosystem, which includes: Tag Management, data layer, Data on-boarding & Data Management platforms (DMP), DSP, Search, and Social integration.  In addition, will be responsible for the models and technology that optimize audiences to maximize ROAS.  

  • Leverage big data technologies to capture and deliver Digital Marketing customer performance data, delivering insights to business stakeholders.

  • Define, deliver, and advance technologies that can support our Personalization initiatives in Digital Marketing while 3rd party cookies are being deprecated across channels.  

  • Drive collaboration with the data science team to develop models to optimize Digital Marketing ad spend.  


  • 5+ years of experience in product management 

  • 2+ years of experience in Digital Marketing technologies and audience optimization

  • Preferred interest in big data technologies

  • Preferred digital marketing technology experience

  • Bachelor's Degree or equivalent in MIS, Computer Science or related field

  • Have worked as a Product Manager with a lean team of engineers and designers

  • Have a track record of delivering product experiences that drive expected results and outcomes.

  • Strong communication and interpersonal skills with both executives and team members. 

  • Preferred digital marketing technology experience

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