Project Coordinator-Multi Channel Marketing
Burberry
London, UK
Posted 7 days agoFull time
JOB PURPOSE This new role will support the new always-on test & learn program for all Performance Media globally. Working alongside the channel leads & project manager the aim is to improve our media efficiencies considerably through rigorous testing and applied learning.
RESPONSIBILITIES
- Key stakeholder of all Performance Media pilot projects across Paid Search, Paid Social, Affiliates, Organic Search and Programmatic
- Work with the channel leads and regional teams to implement the quarterly pilot program
- Liaise with Product Marketing, Design, Analytics, eCommerce, Platforms and Media Insights to define and execute all digital channel pilot testing
- Support thee Project Manager in evaluating pilot performance amongst working groups, helping the channel leads to implement any learnings into BAU
- Work with our agency partners on reporting, budget processes, optimisation, and testing
- Establish and grow relationships with internal and external partners
Personal Profile
- Previous experience working in a Project Management role
- Knowledge of Performance Media
- Must be resourceful and highly organised with an ability to learn and work independently
- Excellent communication, writing and analytical skills (Keynote, Excel, etc)
- Experienced in campaign analysis