Senior Director, Global Brand Creative
WHO WE ARE LOOKING FOR
The Senior Director, Global Brand Creative role is based at Converse Worldwide Headquarters in Boston, MA. This role reports directly to the Converse Chief Marketing Officer.
You are an inspirational, innovative, and seasoned creative & design brand leader. As our Brand Creative Senior Director, you will define and set the tone for the brand globally. You will push Converse to reach its creative potential, discovering new, innovative ways to connect with an increasingly disparate audience, using creativity to solve business problems, and leading a team of creatives to help them leave their mark on this incredible brand.
This role requires thought leadership, vision, and a deep understanding of the creative landscape across the globe. You will find new spaces for the brand to grow creatively & ensure Converse is a hub for creative innovation & risk-taking.
You will amplify the voice and graphic language that expresses the heart and soul of the brand, our partners, products, and services to inspire our consumers. You will lead and champion concepts and executions in partnership with internal and external creative teams and other marketing functions. The work will focus on seasonal and category defining launches as well as brand campaigns that go full end-to-end, including creative brand strategy, concepting, narrative, experiences, digital and social executions.
This role helps to strategize against brand launches. Your experiences should be well rounded and include a mix of many subject areas, from concepting and driving outstanding creative and branding, video/photo shoots and campaign development to strategy and narrative, and developing digital journeys driven by consumer insight.
You'll have a clear digital and social platform understanding (Instagram, Tik Tok, YouTube, etc.) and the creative that clearly works on them, whilst driving compelling innovative solutions. Ability to wire the layers of the funnel so the creative of the upper funnel feels connected to what the consumer experiences in the mid funnel. Solid understanding of the creative needs for levers within the mid and lower funnel.
We seek an expert team leader, adept at leading creatives and familiar with working closely with art directors, writers, strategists, producers, and designers. Ability to both understand and participate in strategic conversations and lead others through the creative conception, development, and execution process. Experience working at scale and leading complex work streams independently. You’re outstanding at crafting the detail from conception to delivery. You're consistently able to connect the dots in culture to find the common ground between a brand and its consumers.
WHAT YOU WILL WORK ON
You will play a pivotal leadership role in crafting the future voice and creative vision of the brand across every consumer touchpoint, leading a team to bring innovative thinking whilst also galvanizing external partners to deliver well-crafted executions.
Innovative thinking, strategy, and tactical execution across the full Converse ecosystem (digital, social, retail, experiences, etc.) and media that drives an end-to-end Creative Offense. You will work from strategy through concept and finish with premium executions at all levels across all channels, always thinking about the next click and the audience at retail.
You will lead a team of Creative Directors, designers, and producers and encouraging and guiding their growth through considered and consistent feedback rewarding their achievements whilst also recognizing their opportunities to develop. Maintaining clear communication and planning with a focus on setting the team up for success.
You and your team will initiate and drive multiple workstreams developing and crafting creative concepts for global brand campaigns, new product launches, and seasonal stories – driving the right stories at the right time against the right channels.
External partners are also a core part of your team – commissioning various work across multiple subject areas. You will collaborate with your counterparts across other internal Converse GEO creative teams to ensure consistency across our work and help establish and develop our creative network.
WHO YOU WILL WORK WITH
The role reports directly to the Converse CMO and is a critical leadership role within the Converse global organization. You will also be a member of the Converse Global Marketing Leadership Team.
You’ll be partnering very closely with the Global Brand Management, Energy, Social, Digital Direct, and Retail Marketplace teams.
This role serves as the hub to our creative network in all of the regions and will require strong partnership with our GEO Brand Creative teams.
WHAT YOU BRING
- Bachelor/Master's degree in Design or related field or equivalent combination of education and experience
- Minimum of 15+ years of creative experience in creative direction, art direction and design; primarily focused on consumer brands
- Innovative storytelling across multiple categories with the ability to see a story where others don't
- Experience in technical knowledge when it comes to campaign development, brand strategy, digital channels, consumer journeys, and innovative practices
- Proven knowledge of today's digital and social channels and new technologies
- Experience leading video/film and photography productions, from pre-production, to on-set leadership and post-production
- Strong experience in managing agencies and internal collaborators
- Exposure to, and in-depth understanding of global consumer behavior
- Familiarity of current trends in Editorial, Digital Storytelling, technology, communications, fashion, music, sport, art and other design influences
- Excellent leadership skills that enable the team to flourish in your team with a strong ability to listen and empower your team
- Travel 10-15%