Senior Manager, Trade Marketing

Portland, Oregon, USA
Posted 7 days ago
Full time

Job description

Create, build and execute US Account Marketing and Activation Plans for Key Account that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams
Key Responsibilities:
- Define and aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Execute with excellence, the seasonal 'Account Marketing Calendar' to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI's
- Create, deliver and execute the activation strategy and roadmap
- In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Secure the highest share of space, within key destination doors and locations
- Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Measure the effectiveness of the account activation plans' ensuring execution with excellence visually and via sell out
- Accountable and manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
- Understand product, customer and consumer needs from the US market and all channels
- Where appropriate support SMU and franchise creation / development
- Be the "consumer activation" point of contact both internally and externally
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
- Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
- Conduct relevant reporting activities to measure the efficiency and commercial success
- Manage budgets and costs within agreed measures
- Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
- Establish a high performance culture and drive employee engagement, leading by example.
- Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
- Identify and develop high-potential talents, to fuel the team's succession plan.
Key Relationships:
- Merchandising/category teams
- Sales teams
- US Marketing BU's / GTM
- US Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business Development
- DTC Retail, Wholesale and eCommerce


- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Intermediate to advanced skills in MS Office
Requisite Education and Experience / Minimum Qualifications:
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Category Management/ / Merchandising Experience or account marketing / sales: 5-7 years.

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