Specialist, Art Director - Mmn

MACY'S
New York, NY, USA
Posted 1 month ago
Full time

Company presentation

Macy's Media Network launched in 2020 with a mission to connect brands to consumers through data-driven marketing solutions. With more than 44M active customers annually, more than 500 stores, and one of the largest e-commerce platforms in the US, Macy's aspires to become the premier destination for fashion brands seeking to reach relevant audiences with personalized content. Macy's Media Network is looking for a dynamic self-starter to join our growing team.

Job description

Essential Functions

Responsibilities:

- Help to stand up Creative Services as an additional revenue stream for Macy's Media Network (e.g., in-house creation of creative assets, photography services)

- Support premium / custom campaign landing pages by collaborating with clients from concept to execution, providing design, typography and photography direction when necessary

- Evolve templates for enhanced campaign landing pages to continuously expand our campaign landing page offering

- Provide overall art direction for multi-brand campaigns, communicating with clients and Macy's Photo Studio to provide guidance, curate, implement and ensure quality of creative assets

Essential Functions:

- Lead on a project basis to develop editorial concepts, design concepts, and photo concepts for Vendors' campaigns

- Create mood boards and image swipes to influence casting and photo art Direction

- Participate proactively in discussions and brainstorming with stakeholders across the business to develop the concept that meets the brief objectives.

- Research with enthusiasm and bring new creative ideas to the table that can translate the current fashion trends to new digital content and experiences.

- Design and build visually engaging and functional digital experiences to support brand marketing strategies.

- Visualize ideas/concepts in various materials-comps, templates, presentation decks...with the cohesive branded design system.

- Ensure the final outcomes across all channels are high quality.

- Present design work to creative leaders and relevant stakeholders.

- Plans, prioritizes and produces a high volume of work - takes ownership from start to finish

- Give and receive feedback generously, advocate for quality, learn new tools and processes, grow your craft in new ways, and stay up to date on best practices.

Profile

Qualifications:

- Bachelor's Degree in advertising design/visual communication or comparable experience

- At least 3 years of experience as an Art Director at agencies or in-house in the fashion/retail industry.

- Experience working with Photo Studio

- Portfolio demonstrating design and advertising communications proficiency

- Understanding of all aspects of digital design process

- Be hands on with strong and clean visual sense, photography direction, design skills, typography, color, layout and attention to detail

- Strong experience creating a cohesive visual system, as well as the ability to maintain an overarching aesthetic across channels

- Strong portfolio that represents high quality visual and storytelling with branded executions

- Ability to take a project from ideation to completion

- Ability to communicate and collaborate on cross-functional teams

- Ability to multitask and prioritize multiple projects

- Passion about fashion, design and technology

Skills:

- Workstations: Mac OS

- Proficiency in design tools (Adobe Creative Suite)

- Working knowledge of industry-standard technology (HTML, CSS responsive web design...etc.)

- Motion or video editing are a plus.

- Excellent Communication skillse of MS Office computer programs are required

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