Visual Merchandising Manager - Braintree, MA

Braintree, MA, USA
Posted 10 hours ago
Full timeRetail

Visual Merchandising Manager - Braintree, MA

Be the creative ambassador for visual merchandising within your store and the wider business. Coach and consult with colleagues to deliver an inspiring visual proposition that is aligned to Primark’s Visual Merchandising standards.

FLSA Classification: Exempt

Reports to: Store Manager / General Manager

This role will:

· Be responsible for the visual proposition across the store and lead and develop a high performing visual merchandising team. Collaborate with the Store Management team to deliver impactful visual displays that exceed customer expectations and maximizes sales

Key Responsibilities:


· Understand the Primark customer needs, shopping habits and fashion preferences

· Reflect the Primark customer in the latest trends through excellent product presentation, windows and mannequin styling

· Champion visual merchandising best practices and principles to create visual displays to influence the customer journey

· Review visual merchandising allocated areas and coach visual merchandising team to adapt displays to make them commercially successful and relevant to the Primark customer and refresh with alternative product if key pieces become unavailable

· Utilize knowledge of stock and availability to support customer queries and provide excellent customer service and style advice

· Consult and advise colleagues to support the visual proposition throughout the store

· Manage and oversee the launch of all new visual merchandising campaigns providing direction to the visual merchandising team to deliver campaigns effectively and within agreed timeframes

· Commercially astute with knowledge of current fashion trends and the fashion retail market identified by competitive (comp) shops

· Collaborate with store management team to maintain visual merchandising standards throughout the store

· Conduct floorwalks with managers consulting on plans for any layout or visual display changes


· Provide feedback to colleagues regarding successful product lines, suggestions on sold through lines and the latest fashion trends

· Create a great place to work by leading your team with an emphasis on employee experience, wellbeing, communication and engagement (Primark Way of Communicating)

· Research and provide updates regarding the wider commercial environment to support the visual merchandising team in maximizing sales

· Share visual merchandising best practice and store successes with the Visual Merchandising Regional managers and other Primark stores as required

· Lead management meetings and colleague team huddles providing regular updates on key visual themes, campaigns or upcoming visual merchandising activities for the week ahead

· Communicate and promote Primark’s ethical, environmental and charitable initiative ‘Primark Cares’

· Work in partnership with the Store Manager to champion the importance of visual merchandising and the impact of visual displays throughout the store

· Consult with the store management team to make commercially minded decisions balancing commercial with creativity for displays, floor layouts and period layout moves

Operations / Cost Control

· Maintain all picture and poster POS in line with company POS guidelines and keep up to date across the store

· Make sure all price tickets are displayed correctly within visual merchandising allocated areas

· Track and share the success of visual accountable areas with the store management team

· Liaise with the store management team on any display changes to maintain replenishment for Visual Merchandising displays

· Support the visual merchandising team to manage cost control initiatives related to stock, POS and visual merchandising equipment

· Motivate the visual merchandising team to deliver excellence in operating standards in line with ‘The Way We Work’ manual

· Adhere to EHS and Operations policies and procedures and conduct regular visual merchandising equipment safety checks

· Manage administrative tasks related to visual merchandising contractors where required


· Lead visual merchandising in store delivering a creative and inspiring vision and build a team of passionate Visual Merchandisers

· Develop strong relationships with colleagues to influence delivery of high visual standards throughout the store

· Motivate and inspire colleagues to deliver excellent displays in agreed timeframes

· Consult with the store management team, demonstrating excellent visual standards and techniques that deliver visual impact and inspire customer purchases

· Support the Store Manager with completing retail manager tasks in exceptional circumstances

· Deliver training on visual merchandising principles and techniques to your team

· Assist with the recruitment of Visual Merchandisers in your store and Area

· Manage Workday effectively by responding to requests within timescales and activating system delegation to other managers in your absence

· Effectively manage the performance of your team through regular feedback to support a culture of continuous learning and to deliver great customer service

· Leverage the performance and potential of your team by identifying and improving talent with regular feedback

· Participate in Senior Leader visits utilizing your product and commercial knowledge to discuss sales strategies

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