Visual Merchandiser

Be the creative ambassador for visual merchandising within the Braintree - South Shore Plaza store. Deliver an inspiring visual proposition for the Primark brand to enhance the customer experience and to maximize sales.

Reports to: Visual Merchandising Manager / Store Manager

This role will:

Be responsible for the visual proposition across the store, working with the Visual Merchandising Manager/Store Manager to deliver high visual standards that exceed customer expectations and inspire a great store environment

Key Responsibilities:

Brand

Reflect the local Primark customer in the latest trends through excellent product presentation, windows and mannequin styling
Champion visual merchandising best practices and principles to create displays that reflect the latest trends and influence the customer journey
Review and adapt displays making sure they are commercially successful and relevant to the local customer and refresh with alternative products if key pieces become unavailable
Utilize knowledge of stock and availability to support customer queries and provide excellent customer service and style advice
Provide consultation and advice to colleagues to support the visual proposition throughout the store
Launch all new campaigns across the store effectively, adhering to store guidelines and utilizing input from your line manager
Demonstrate a strong awareness of current fashion trends and the fashion retail market, identified by competitive (comp) shops

Communication

Provide feedback to colleagues regarding successful product lines and suggestions on sold through lines in visual merchandising allocated areas
Share visual merchandising best practice and store successes with the Visual Merchandising Regional managers and other Primark stores as required
Support with management meetings and colleague team huddles providing regular updates on key visual trends, campaigns and upcoming visual merchandising activities for the week ahead
Seek regular feedback from your line manager on product displays and campaigns to continually improve and adapt your visual merchandising skills

Operations / Cost Control

Maintain all picture and poster POS in line with company POS guidelines and keep up to date across the store
Make sure all price tickets are displayed correctly within visual merchandising allocated areas
Track and share the success of visual merchandising allocated areas with your line manager
Liaise with the store management team on any visual merchandising display changes throughout the store
Collaborate with store management team to maintain visual merchandising standards throughout the store
Collaborate with the visual merchandising team to deliver excellence in operating standards in line with ‘The Way We Work’ manual
Adhere to EHS and Operations policies and procedures and carry out regular visual merchandising equipment safety checks

People

Develop strong relationships with colleagues to enable delivery of high visual standards across the store
Motivate and engage colleagues with an emphasis on building their creative skills to support their delivery of eye-catching visual displays
Deliver ‘in the moment’ coaching to colleagues demonstrating excellent visual standards and techniques to help them deliver visual displays that inspires customer purchases

Skills & Experience

A minimum of 1 year of visual merchandising experience
Excellent creative skills that deliver an impactful visual proposition and maximise sales
Great people skills with an ability to build and maintain credible working relationships with colleagues
Proactive and able to plan work independently and prioritise workloads
Able to work to tight deadlines in a fast-paced, high volume environment
Strong service focus with experience of delivering excellent customer experience while maintaining high retail standards
Keen interest in fashion and latest trends